The process of nurturing an idea from its first inspiration into something that can be pitched in Silicon Valley requires planning, refinement, and careful consideration.  Thankfully, the Enterprise Development Group is a team of expert thinkers, facilitators and trainers who have been consulting since 1986 who have also developed a template for businesses to refine their ideas. The template is called CO-STAR.

This exclusive IdeaScale webinar explores the CO-STAR approach from concept to execution with guest speakers from EDG and the BBC, including:

  • An overview of CO-STAR and its use in developing market-worthy ventures
  • A demonstration of CO-STAR within an innovation management program
  • A summary of how CO-STAR was applied at BBC
  • A live Q&A with the speakers

Speakers Include:

Herman Gyr is a founding partner of the Enterprise Development Group and creator of COSTAR, a model for engaging leaders and other stakeholders in the transformation of their enterprise. In projects ranging throughout the United States and Europe to Asia Pacific, South America and South Africa, Herman has specialized in working with enterprises living through periods of dramatic disruption - many of them underestimating the potential for achieving their highest aspirations during periods of change. He is also co-author of The Dynamic Enterprise: Tools for turning Chaos into Strategy and Strategy into Action.


Vivek Bhaskaran is a co-founder of IdeaScale: he plays a key role in defining the company strategy and using technology and innovation continuously to maintain its leadership in the industry. He has played a pivotal role in the IdeaScale journey. Vivek completed his primary education in India before moving to Russia and then the US. He holds a B.S. in computer science from Brigham Young University, Utah.



Pat Younge is the Founder and Director of WeCreate Associates, a consultancy launched in January 2014 that focuses on creative leadership, innovation and technology. Before launching the consultancy Younge spent four years as Chief Creative Officer of BBC Television Production.Prior to that he was President/General Manager of Travel Channel Media, an award winning US cable business in 90 million American homes. In both organisations Younge used COSTAR at the heart of company-wide innovation efforts.



This webinar was recorded on October 21st, 2014. Register to view the complimentary recording today!